Cognitive economics is about getting inside people’s heads.
Our mission is to rebuild economics by understanding the limits of human computational capacity and the individual reasoning process.
selected research
Recent Research
Areas of Research
Cognition
Attention
Meet the Team

Richard Holden
Director

Robert Akerlof
Deputy Director

Hongyi Li
Research Principal

Jason Lu
Alumni

Isaac Backer
Research Assistant

Ms Alice McNeil
Administrator

DJ Thornton
Research Associate

Henri Forman
Research Assistant

Matias Danziger
Research Assistant

Evasio MacMillan
Predoctoral Fellow
Meet the Advisory Board

Professor Richard Thaler
2017 Nobel Laureate in Economics

Ms Melanie Silva
Managing Director, Google Australia & NZ

Professor Andrei Shleifer
Harvard University

Professor Brian Schmidt
2011 Nobel Laureate in Physics

Ms Kate Howitt
Independent Director

In Partnership with UNSW